https://www.parsons.work/portfolio daily 1.0 2025-06-24 https://images.squarespace-cdn.com/content/v1/5d5bf2081244af000130d2c5/1566392118398-N1CMRHMOJW8XOFACTS1A/adidas_Hero.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5d5bf2081244af000130d2c5/1566394615822-101404FYYT73TAEB54B9/new+era+x+nfl+swyc.png Portfolio https://images.squarespace-cdn.com/content/v1/5d5bf2081244af000130d2c5/1566398459205-NMPQIT8Z342HE0GWIXQO/stalley.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5d5bf2081244af000130d2c5/1566400699380-9NPY1CCGIMT2R7G4ZPBO/rsa+x+ovo1.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/5d5bf2081244af000130d2c5/1566403187886-TMMLGFNSQ4084IYSUTSE/SBA+Playoffs.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5d5bf2081244af000130d2c5/1566407064556-LYMEEDYDQVTX1MXGP3MP/Gwen%2BStefani%2BRevlon%2BGlobal%2BBrand%2BAmbassador%2BEdsqa-oIoobl.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5d5bf2081244af000130d2c5/1566409004701-ROD0AWMIM3R4GT9PRODX/Screenshot+2019-08-21+at+13.36.23.png Portfolio https://images.squarespace-cdn.com/content/v1/5d5bf2081244af000130d2c5/1566409679529-0V6QHK763E3PH73CI6QD/Leafs+NCG+-+Arena.png Portfolio https://images.squarespace-cdn.com/content/v1/5d5bf2081244af000130d2c5/1632599919483-1620BV54NEP542O5VMWU/Header_Top_2.gif Portfolio CHALLENGE We wanted to keep the positive momentum from the 2020 Uniform Launch and improve our positive sentiment score. The biggest dectractors from the 2020 launch were some of our alumni, so we knew that we had to get their buy-in early and often throughout the process. The solution? Make sure that they were featured to help us bridge the past to the present and future. https://images.squarespace-cdn.com/content/v1/5d5bf2081244af000130d2c5/1750788870695-G67RSTUM33X8A703T0LI/DSC00286.jpg Portfolio https://www.parsons.work/new-page daily 0.75 2019-08-21 https://www.parsons.work/about daily 0.75 2021-05-24 https://images.squarespace-cdn.com/content/v1/5d5bf2081244af000130d2c5/1566329521364-LIGX2P6GFCW2DP82U18Q/christian-parsons-nba-finals.JPG About - Building global brands. Telling great stories. Driving action. On the court at Scotiabank Arena looking shifty after the NBA Finals.